About Us

Technological Innovation, Accumulated Strength

Making In-Vehicle Software Simpler

xTour Technology (Shanghai) Co., Ltd. was founded in Shanghai in 2021. It is a high-tech company based on platform software, visual algorithms, and artificial intelligence, focusing on the exploration and R&D of in-vehicle cockpits, high-performance human-computer interaction engines, high-precision navigation, ADAS, and autonomous driving. With the philosophy of "Making In-Vehicle Software Simpler," we adhere to a path of technological innovation and steady development. Within two years of its establishment, the company has obtained dozens of software copyrights and has successively received numerous honors, including being recognized as a Technology-based SME, a Software Enterprise, and a High-tech Enterprise.

Our Founder


CEO Eagle
  • Graduated from Shanghai Jiao Tong University with a degree in Electronic Information in 1994.
  • Since 1997, he has been dedicated to the field of in-vehicle software development, leading his team to complete a series of milestone projects. he led his team to complete milestone projects including navigation systems based on iTron, WinCE, and Android 2.0. As one of the main founders of PSET, he led the development of Pioneer's first-generation 3D CityMap, light-AVN system based on L-Format.
  • Beginning in 2014, as COO and CEO of iAUTO, he pioneered the "full-stack in-vehicle software" concept and led his team to build a complete IVI software system from scratch—from the OS and algorithms to cloud services. His achievements include one of Apple's first certified CarPlay systems and the industry's earliest in-vehicle SOA architecture, leading to the successful mass production of IVI products for dozens of models from major global automakers.
  • In 2021, he founded Shanghai Pireal Technology Co., Ltd., taking the opportunity of AI technology innovation to adhere to a path of technical innovation and commit to providing customers with excellent technical services.
Our Management Team
The team includes several R&D experts from the industry and high-level university researchers. With over 20 years of deep involvement in the in-vehicle software field, they have led the development of more than 20 types of in-vehicle software products, including large-scale mass-produced total solutions for infotainment systems based on Linux, Android, QNX, and RTOS. The products are targeted at both domestic and overseas markets, and their excellent quality has been highly praised by customers from all sides.
Company Honors

2021 Technology-based SME
>
2022 Software Enterprise
2023 High-tech Enterprise
2024 ISO9001 Certification
2024 Specialized and Innovative SME
2024 Startup in Shanghai Semifinalist